Why Us?
Decision fatigue is a real thing.
Snooze or turn off the alarm?
HIIT, pilates, or sleep in because you slept like garbage last night?
Eggs or a smoothie?
Dress pants or jeans?
You’ve had to make at least a hundred decisions today,
even if you’re still on your first coffee (do you want to leave room for milk, cream, sugar?).
We haven’t added a list of services to our website because that’s just giving you too many things to choose from.
The only decision you have to make is whether or not you like us. 🩵
So instead of explaining all the things we do, we want to tell you about our heart.
✨ Our Purpose
We are all here doing what we do for one simple reason. Steward Group exists to guide wealth for good and create a positive impact in your life.
🧭 Our Vision
Our big, bold, audacious dream is to lead financial stewardship – rooted in values, powered by team and focused on advice that matters most for the clients.
🗺️ Our Mission
By listening more than talking and giving clear advice, we make financial planning accessible and not stressful.
Our Values
🫶 People. We’re all about people first, numbers second. At Steward Group, you’re not an account number—you’re a human being with dreams, goals, and stories that matter.
📚 Stories. We want to know ALL about your family, your past, your present and your goals because that’s how we can help you write the perfect ending for your one-of-a-kind story.
🪽 Freedom. Wealth isn’t about money, it’s about freedom. We’re here to help you live life your way. Whether that’s traveling the world or wearing a new pair of socks everyday. You do you.
💕 Stewardship. We’re not just here to manage your money—we’re here to take care of it. As your trusted financial stewards, we’re here to guide wealth and make the world a better place.
📖 Our Story
Once upon a time, in 1990, Rob Knight hung his own shingle as Steward Group because he wanted to be his own boss (that’s another way of saying he didn’t like to follow arbitrary rules that make no sense).
Being a smart, likeable guy, Rob built a solid business over time.
After 28 years, he started thinking about retirement and whether he wanted to stop working altogether, or start working harder.
Rob doesn’t believe that retirement is a destination, so the choice was easy. The rest (nest) is history.
A team began in 2018, and we’ve been growing ever since.
About the nest in our logo
A nest looks effortless when it’s finished, but the bird who built it might disagree. The bird knew exactly how to structure a safe, secure place for its brood.
We’re here to simplify the complex and to help you create a secure place
for your wealth to thrive.
Our team is expanding, but our focus is tight:
We help entrepreneurs and other successful humans figure out how to make their money work for them and their families.
We don’t sell products. We don’t depend on commissions (our advice-rs earn salaries). We don’t make promises we can’t keep. We don’t have minimums.
We just want to help our friends get ahead and have fun along the way.
That’s it.
We’d love to hear from you.
Locations
Steward Group has a home office located in downtown Cambridge and from this location we serve clients across Canada. You are always welcome to visit us, or we can meet up with you, in person (or virtually).
Cambridge
135 George Street N.
Suite 203
Cambridge, ON
N1S 5C3
Disclaimers
iA Private Wealth Inc. is a member of the Canadian Investor Protection Fund and the Canadian Investment Regulatory Organization. iA Private Wealth is a trademark and a business name under which iA Private Wealth Inc. operates.
This is not an official website or publication of iA Private Wealth and the information and opinions contained herein do not necessarily reflect the opinion of iA Private Wealth. The particulars contained on this website were obtained from various sources which are believed to be reliable, but no representation or warranty, express or implied, is made by iA Private Wealth, its affiliates, employees, agents or any other person as to its accuracy, completeness or correctness. Furthermore, this website is provided for information purposes only and is not construed as an offer or solicitation for the sale or purchase of securities. The information contained herein may not apply to all types of investors. The investment Advisor can open accounts only in the provinces where they are registered.
Products and services provided by third parties, including by way of referral, are fully independent of those provided by iA Private Wealth Inc. Products offered directly through iA Private Wealth Inc. are covered by the Canadian Investor Protection Fund, subject to exception. iA Private Wealth Inc. does not warrant the quality, reliability or accuracy of the products or services of third parties. Please speak to your advisor if you have any questions.
*Insurance products and services are offered through Steward Group Insurance Services Inc. an independent and separate company from iA Private Wealth Inc. Only Products and services offered through iA Private Wealth are covered by the Canadian Investor Protection Fund.
Let's Be Friends!
Who wouldn’t want more of our personality and smart, simple (but not easy) wealth advice? We know you do because you’re awesome.
Follow us on Instagram and LinkedIn for stories, insights, and maybe a few laughs. We promise — no jargon, no boring finance talk, just real conversations about money and life. 🤝
